Insights
Guides
Each guide answers a whole question and does not go out of date. Blog posts develop their individual threads.
- 01
How to start using AI in a small business when time is short
First steps with AI in a small business: pick one process, prepare your inputs, keep decisions away from the model and check the effect before spending more.
- 02
AI use policy for a small business: what to include and how to roll it out
An AI use policy for a small business: approved tools, data your team must not paste, output checks, ownership and a template you can copy and adapt.
- 03
Labelling AI content: Article 50 and exemptions
Labelling AI content under Article 50: when rules apply, who is responsible, the deepfake test, editorial exception and how to make a clear disclosure.
- 04
How to start B2B marketing before choosing channels
Start with the objective and the buying process, and pick channels last. Six decisions in order and a checklist for a B2B company starting from scratch.
- 05
How to build a B2B marketing team
How to build a B2B marketing team in a small company: roles, hiring order, working with sales and planning the owner's time.
- 06
B2B marketing process: stages, roles and operating cadence
The B2B marketing process step by step: source material, topic selection, roles, approval, publishing and a cadence that survives a busy week.
- 07
Company context for AI: how to build and maintain it
Company context for AI: build a knowledge base from your offer, evidence and rules, assign sources and owners, and keep information current.
- 08
How to publish consistently in B2B social media
Consistency in B2B social media comes from source material, clear roles and a calendar. This guide shows how to set up all three inside a small team.
- 09
Company context as intellectual property: write it down and keep it
Company context is your know-how written down for people and AI. How to organise it, protect it by contract and move it to another tool without losing it.