Blog
Blog
We write about the problems that return every week in B2B companies: marketing with no owner, processes written down and unused, and where AI actually helps.
Shadow AI at work: tools, data and practical controls
Shadow AI at work needs an inventory of tools, accounts and data flows. Learn how to approve specific uses, assign owners and handle incidents proportionately.
Burst and silence: why companies stop publishing after two weeks
Companies stop publishing regularly when content has no deadline or owner. Learn how to set a simple rhythm for preparing and approving B2B content.
Company description for ChatGPT: what to write
Write a company description for ChatGPT with your offer, buyers, evidence and language rules. Start with a checklist before building a useful knowledge base.
Do you have to label a LinkedIn post made with AI?
A typical B2B post written with AI help and checked by a person usually needs no label. See when Article 50 of the AI Act does require one.
Visibility or process: which problem you actually have
Two companies say the same sentence about having no time for marketing, yet they have two different problems. The difference is audible within minutes.